Rajiceva Shopping Center, located in the heart of the city, on the corner of three streets, Knez Mihailova, Kralja Petra and Uzun Mirkova, is sure to satisfy shopping needs of all Belgrade citizens while being the ideal destination for all those who want to enjoy both the downtown’s attractions, cultural manifestations and sophisticated shopping.
Among the new 15,300 square meter of space, designed for appreciating the most beautiful part of the City, more than 80 new single and multi-brand stores and with renowned brands is waiting for you. Some of these brands will enter Serbian market for the first time, making Raji?eva Shopping Center a strong fashionable center that will satisfy the most refined tastes.
Beside famous brands, you will be able to relax in restaurants with the best views of the City, without losing sight of the importance of the location you have found yourself in.
Throughout history, this part of the City has always been a trade center and the base for the development of the City. From an urban planning perspective, the complex has been built using the latest technology, from durable, natural and industrial materials, respecting the historical heritage of the location in order to preserve the tradition of the most developed shopping center of the City and answer all of Belgrade’s contemporary needs as well as that of its numerous visitors.
The shopping center will have entrances from all surrounding: Knez Mihailova, Kralja Petra, Pariska and Uzun Mirkova, easy accessible to people coming from different parts of the City.
Raji?eva Shopping Center has all the content necessary for the comfort of everyday living such as supermarket, pharmacy, drugstore, mobile operator, lifestyle, home goods, and electronics stores. In this manner, this project will not only be a new destination, but an important part of the local and business community.